From vision to traction.
Strategic support to grow, scale, and succeed in the Swiss market and beyond.
I combine a background in economics (London Business School) and music (pianist) with 15+ years in digital, marketing and MarTech. I’ve founded and led Converto, advised at The Relevance Group, and worked at companies such as Booking.com, Solon Management Consulting, and affilinet. My mission: orchestrate digital symphonies that drive growth.
How I can help you
Investor
[ 01 ]
I selectively invest in early-stage ventures where I can actively contribute: not just capital, but strategic direction and network access.
Market Entry Switzerland
[ 03 ]
I help international companies enter and scale in the Swiss market, navigating local dynamics, building partnerships, and accelerating traction.
Advisory Board Member
[ 02 ]
I support companies as an external board member, providing perspective on growth, digital strategy, and organizational structure.
Digital & Performance Marketing
[ 04 ]
From CRM and automation to full-funnel campaigns and data strategy: I design and scale digital ecosystems that drive results.
Why work with me
I work with startups, scale-ups, and forward-thinking organizations to turn innovation into structured growth and measurable outcomes.
Converto AG
Industry:
MarTech
As founder and chairman, I established Converto in 2015 and grew it into a multi-million MarTech firm serving over 300 clients across the DACH region.
Founder & Chairman
2015-2025
The Relevance Group GmbH
Industry:
Advertising
As Senior Strategy Advisor at The Relevance Group, I supported cross-portfolio alignment and led the creation of an internal academy to foster continuous learning and capability building across teams.
Senior Strategy Advisor
2023-2025
Digicomp
Industry:
Education
As Program Director and trainer at Digicomp, I design and deliver executive-level courses, helping professionals deepen their expertise in digital strategy, programmatic advertising, cookieless marketing and omnichannel communication.
Program Director & Trainer
2017-*
affilinet GmbH
Industry:
MarTech
As Managing Director, I launched and led the Swiss operations, positioning affilinet as the country’s leading affiliate marketing network and contributing to the company’s European strategy as a board member.
Founder & Chairman
2015-2025
MSNP SRL & Libra SRL
Industry:
Tourism
As founder of both companies, I developed MSNP SRL to launch Palazzo Edmondo, a boutique hospitality project in Puglia, and built Libra SRL into a specialized yacht charter business operating across the Mediterranean.
Founder
2021-*